DEBUGGING STRUCTURED DATA IN THE (POST-)SDTT-ERA

Current plans for Google’s tools and alternatives for schema.org markup validation and creation

Google’s announcement that their Structured Data Testing Tool is going to be discontinued.

QUO VADIS, SDTT?

Google announcing updates of their Rich Results Test following feedback from the SEO community onthe deprecation of the SDTT
Google announcing updates of their Rich Results Test following feedback from the SEO community onthe deprecation of the SDTT
Source: https://developers.google.com/search/blog/2020/12/structured-data-testing-tool-update

What are the alternatives?

For SEO QA and/or debugging

FIND REQUIREMENTS FOR ANY FLAVOUR

JSON-LD

Screenshot of the Chrome Plugin Structured Data Helper by Ryte
Screenshot of the Chrome Plugin Structured Data Helper by Ryte
Ryte’s Structured Data Helper in Chrome

Microdata and RDFa

https://twitter.com/SchemaMarkups/status/1324326759786029056

To find/create sample code for SEO feature requests

FIND REQUIREMENTS FOR ANY FLAVOUR

COMPARING MARKUPS (EG. TO SPY ON YOUR COMPETITORS)

JSON-LD generators

Microdata generators

RDFa generators

Google Tools

Screenshot of the Unparsable Structured Data report in Google Search Console
Screenshot of the Unparsable Structured Data report in Google Search Console
Unparsable structured data report in Google Search Console

FAQ

Why are you using Medium.com when you have your own domain?

Your own website doesn’t have any style!

So you’ve come to the bottom of this page

Interntl. SEO Expert by day. Flatmate of an octopus & amateur poet by night. German-Italian striped-socks lover. Tends to prefer music over people at times. ʎ|y